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Certifications
It’s All in the Details
HubSpot Certifications are a great way for marketers to demonstrate our expertise across the HubSpot platform. Becoming a certified HubSpot marketer can give any marketer or entrepreneur the edge in the job market.
With a certification, you'll be highly qualified and have a greater understanding of how to effectively use HubSpot tools. You'll also have the opportunity to join the HubSpot community and connect with fellow marketers. With a HubSpot certification, marketers are ready to tackle any challenge.
Social Media Marketing
June 2026 - July 2028
The bearer of this certificate is hereby deemed fully capable and skilled in applying inbound social media strategy. They have been tested on best practices and are ready to take an inbound approach to social media including: social monitoring, content strategy, social engagement, creating social media policies, and demonstrating social ROI to stakeholders.
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Frictionless Sales Certified
May 2023 - June 2024
The bearer of this certificate is hereby deemed capable and skilled in the frictionless selling framework and in applying flywheel thinking to sales. They have been tested on best practices and are ready to take an inbound approach to leading a sales organization.
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AEO (Answer Engine Optimization) Certified
July 2026 - August 2028
The bearer of this certificate is hereby deemed knowledgeable and skilled in answer engine optimization. This certificate confirms their ability to build search strategies that drive visibility across traditional search engines and AI‑powered answer engines. They can evaluate how answer engines discover and surface content, measure brand performance through visibility metrics, and structure content to earn AI citations.